Castles in the air (brutalist architecture Tel Aviv)

Castles in the air - Stefanie Pietschmann - Beit HaTaasiya - Industry house Tel Aviv - Brutalist architecture - Tel Aviv - www.pietschy.de - gaon house - brutalism - architecture Tel Aviv

Castles in the air

When ideas form into visions, castles in the air frequently come out of nowhere. Once there, they instill a desire to achieve what seems so bright and shiny. Before you know it, you start imagining how extraordinary and satisfying it would be to experience this appealing space. However, the temptation of wanting to go up too fast is big.

Yet, it creates a distorted picture if the focus is on how this castle looks now. Therefore, it is easy to overlook that crucial events always benefit results. While daydreaming, it eases to realize that the castle in the air could become a reality if you are only willing to go the rocky path.

In this photo, you can see parts of the brutalist facade in Tel Aviv The facade belongs to the “Industry House” or in Hebrew “Beit HaTaasiya” (בית התעשייה). The office building is directly next to the beach at 29 Hamered Street. Its construction was finished in the 1980ies. The building has 20 floors and hosts a variety of offices and shops. It is part of many brutalist architecture constructions that you can find in the city. 

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